Inter Milan and Pirelli to bring their £10m-a-year legendary shirt sponsorship deal to an end this season after 26 years with club’s owners Suning Group already desperate for ‘potential partners’ to ease their financial woes.
Inter Milan and Pirelli will end their shirt sponsorship deal at the end of the season, bringing an end to one of football’s most iconic partnerships.
The logo of the Italian tyre manufacturer has been emblazoned across Inter shirts since the start of the 1995-96 season as the club has won multiple Serie A titles and the Champions League.
But their shirt sponsorship deal, worth around £10million-per-season will not be extended beyond the end of the season although the company will remain involved with Inter in some capacity, Pirelli chief executive Marco Tronchetti Provera has announced.
‘We are in talks with (Alessandre) Antonello, (Beppe) Marotta (chief executives) and other Inter directors,’ he told Gr Parlamento.
‘We won’t be Inter’s kit sponsor anymore, but our relationship with the club will continue.’
It remains to be seen how the financial impact of the deal’s termination will affect Inter after their owners, Suning Group, halted operations at its Chinese football clubs due to financial jeopardy over the weekend.
An announcement from the company stated all of the clubs in its stable, including the recently-crowned Chinese Super League champions Jiangsu FC, would ‘cease operations’.
Suning is one of China’s largest retailers and also owns Inter – but now plans to focus on core businesses, which leaves its non-retail assets at risk.