Familiarity is key to Sportradar’s Simulated Reality schedule

Jordan Henderson of Liverpool celebrates with Virgil Van Dijk after scoring the second goal of the game during the Premier League match at Anfield, Liverpool. Picture date: 1st February 2020. Picture credit should read: James Wilson/Sportimage via PA Images

Sticking to the sports calendar and playing a part in the regular football fan’s ‘ritual’ is key to the setup for Sportradar’s Simulated Reality, said the firm’s MD for US Betting Werner Becher.

Sportradar launched the AI-driven product at the end of March, making it immediately available to customers as part of its existing portfolio of betting events.

The product draws upon Sportradar’s historical football database and statistical output to provide match data, offering both pre-match and live betting markets for top-tier football leagues in England, Germany and Spain.

With many people currently living in lockdown or furloughed from work, you might argue that scheduling has lost importance for sports bettors. Unless you are still living your normal life, why would your appetite for placing a bet be highest at the ‘normal’ time?

Yet for Becher, developing a product that aligns with real matches, and the schedule to which they would have been played, was a “clear goal” for the Simulated Reality project.

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